Why SEO Is Critical for Hotels
Every day, thousands of travelers search on Google:
- "hotel Santorini"
- "boutique hotel Athens"
- "family hotel Crete"
If you don't appear in the first results, you're losing bookings every day.
Google My Business: The Foundation
Your Google My Business (GMB) profile is the most important tool. Make sure:
- Your information is correct (phone, address, hours)
- You have high-quality photos of rooms and facilities
- You respond to reviews — both positive and negative
- You post Google Posts regularly
On-Page SEO
Meta Tags
Every page should have unique title and description:
- Title: "Aegean Suites | Boutique Hotel in Santorini"
- Description: "Luxury boutique hotel in Oia with caldera views. Reservations: 210-XXXXXXX"
Structured Data
Use Schema.org markup for:
- Hotel — basic information
- Room — room types and prices
- Review — guest reviews
Local SEO Tips
- NAP Consistency — Same Name, Address, Phone everywhere
- Local citations — Register in Greek travel directories
- Location pages — If you have multiple properties
- Local content — Blog posts about attractions in your area
Results We Achieve
At Nifty O.E., our clients see on average:
- +200% increase in organic traffic within 6 months
- +150% increase in direct bookings
- Top 3 positions in local searches
Contact us for a free SEO evaluation!